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Top 10 Travel: Bus and Train Sites – January 2008

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Online Ad Spend by Industry – January 2008

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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Retailers Have Multichannel Skills but Need Help Integrating Channels

Although many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by...

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Retail Sales Tepid in January, Tax Rebates Expected to Give Boost

Retail sales data for January from the US Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3% seasonally adjusted from...

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Online Video User Segments’ Viewing Behavior Varies Widely

Heavy viewers of online video watch 11 times as much online video as moderate viewers – and140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the...

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Differences in How Women, Men Consume Online Video; New Primetime Online

Men and women consume online video differently, and a new primetime has emerged online, according to (pdf) findings from Nielsen Online‘s initial full release of its new VideoCensus syndicated...

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Top 10 Travel: Car Rental Sites – January 2008

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Top 10 Online Advertisers – January 2008

Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...

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Broadcaster Revenue Totaled $284B in ’07, to Reach $326B in 2010

Datamonitor expects the global television broadcast market to undergo significant revenue growth, from $284.1 billion in 2007 to $326.2 billion by 2010, according to a Datamonitor report, “2008 Trends...

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13 Million US Households Not Ready for Digital Transition

More than 13 million households with television sets that can receive only analog broadcasts are still unprepared for the transition to all-digital broadcasting, scheduled for February 18, 2009, the...

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Mobile Music Grows along with Music Phone Adoption

Nearly 11% of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7% (in the...

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Consumers and Merchants: User Reviews a Must for Retail Websites

Online customer reviews are profitable for retailers and help build a sense of community for online shoppers, 82% of whom consider such reviews better than researching a product in-store with a sales...

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Top 10 Travel: Casino Sites – January 2008

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Sponsored Link Ad Impressions by Industry – January 2008

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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14MM UK Households Have High-Speed Internet Connection

The UK had another breakout year for internet consumption in 2007, with some 36.8 million Britons having gone online, according to eMarketer, which forecasts that number to reach 42.8 million in 2012 –...

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DVR Use Moves Prime Time to Late Evening, Increases TV Viewing

As digital video recorder (DVR) use has increased, so has time spent watching television – both throughout the day and during prime time – according to The Nielsen Company. (more…)

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Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter

Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...

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E-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3

US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...

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Top Brands – Ranked by Customer Loyalty and Engagement

Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...

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